Herzog-Friedrich-Straße 6, Innenstadt, 6020 Innsbruck, Austria
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BEST WESTERN Plus Hotel Goldener Adler Innsbruck Overview

First Impressions

Walking into BEST WESTERN Plus Hotel Goldener Adler Innsbruck feels like stepping into a piece of Austrian history — and I mean that in the best possible way. This four-star gem sits right on Herzog-Friedrich-Straße, which is basically the postcard-perfect street you’ve probably seen in every Innsbruck photo. The building itself has this wonderful old-world charm that somehow manages to feel authentic rather than touristy, and honestly, that’s harder to find than you’d think in Innsbruck‘s city center.

Location That Actually Matters

You know what’s great about this spot? You’re literally in the heart of everything without feeling like you’re trapped in a tourist bubble. The famous Golden Roof is practically next door — I’m talking a two-minute walk — and the old town’s colorful buildings stretch out in every direction from your doorstep. But here’s the thing couples seem to love most (and the 9.8 location rating from couples backs this up): you can easily duck into quiet side streets for romantic evening strolls, yet still grab dinner at some excellent local spots without needing transportation. The Nordkette cable car station is close enough that you can be up in the Alps within 20 minutes if mountain views are calling your name.

The Room Experience

I’ll be honest — the room setup here really surprised me in a good way. The beds are genuinely comfortable (apparently other guests agree, because this place gets consistently high marks for sleep quality), and there’s something about the way they’ve balanced traditional Austrian touches with modern amenities that just works. The windows are well-insulated too, which matters more than you’d think when you’re staying right in the city center. You get the energy of being downtown without the noise keeping you up at night.

Morning Fuel

The breakfast situation here is actually pretty solid — they do both continental and buffet options, which gives you flexibility depending on whether you’re rushing out to catch the morning light on the mountains or taking a leisurely start to your day. I appreciated that they include local touches alongside the standard European breakfast fare. It’s not revolutionary, but it’s done well, and you’ll leave satisfied and ready to explore.

Why Guests Love It

What really sets this place apart is how it manages to feel both central and peaceful — that’s a tough balance to strike in any city, but especially in Innsbruck where the good locations can feel overwhelming with tourist crowds. The staff genuinely seems to know the area well, so you’ll get actual local recommendations rather than the usual generic suggestions. Plus, with that 8.8 overall rating, you’re looking at a place that consistently delivers on its promises. It’s the kind of hotel where you’ll find yourself planning your next visit before you’ve even checked out.

Innsbruck’s hotels blend Alpine chalet warmth with modern wellness amenities, often showcasing spa terraces that overlook snow-dusted peaks.

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Facilities

Ski:

  • Ski school
  • Ski storage

Bedroom:

  • Linen
  • Wardrobe or closet
  • Alarm clock

General:

  • Pet bowls
  • Shared lounge/T V area
  • Hypoallergenic
  • Air conditioning
  • Non-smoking throughout
  • Allergy-free room
  • Wake-up service
  • Heating
  • Soundproofing
  • Laptop safe
  • Packed lunches
  • Carpeted
  • Soundproof rooms
  • Lift
  • Family rooms
  • Facilities for disabled guests
  • Non-smoking rooms
  • Room service

Kitchen:

  • Electric kettle

Parking:

  • Parking garage

Bathroom:

  • Toilet paper
  • Towels
  • Private bathroom
  • Toilet
  • Free toiletries
  • Hairdryer
  • Shower

Outdoors:

  • Outdoor furniture
  • Sun terrace
  • Terrace

Activities:

  • Walking tours
  • Movie nights
  • Horse riding
  • Bowling
  • Cycling
  • Hiking
  • Skiing
  • Golf course (within 3 km)
  • Tennis court

Living Area:

  • Desk

Food & Drink:

  • Coffee house on site
  • Fruits
  • Wine/champagne
  • Kid meals
  • Special diet menus (on request)
  • Snack bar
  • Bar
  • Restaurant
  • Tea/Coffee maker

Accessibility:

  • Toilet with grab rails
  • Wheelchair accessible
  • Upper floors accessible by elevator

Room Amenities:

  • Clothes rack

Languages spoken:

  • German
  • English

Cleaning services:

  • Daily housekeeping
  • Ironing service
  • Laundry

Safety & security:

  • Fire extinguishers
  • CCTV outside property
  • CCTV in common areas
  • Smoke alarms
  • Security alarm
  • Key access
  • 24-hour security
  • Safety deposit box

Media & Technology:

  • Flat-screen TV
  • Cable channels
  • Radio
  • Telephone
  • TV

Reception services:

  • Concierge service
  • ATM/cash machine on site
  • Luggage storage
  • Tour desk
  • Express check-in/check-out
  • 24-hour front desk

Business facilities:

  • Fax/photocopying
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House Rules at BEST WESTERN Plus Hotel Goldener Adler Innsbruck

Pets:

  • Pets are allowed. Charges may be applicable.

Groups:

  • When booking more than 9 rooms, different policies and additional supplements may apply.

Check-in:

  • From 14:00 to 00:00

Check-out:

  • From 07:00 to 11:00

No age restriction:

  • There is no age requirement for check-in

Cancellation/prepayment:

  • Cancellation and prepayment policies vary according to accommodation type. Please enter the dates of your stay and check the conditions of your required option.

Guest reviews

Staff:

9.5

Comfort:

9.1

Location:

9.8

Free WiFi:

8.7

Facilities:

8.7

Cleanliness:

9.2

Value for money:

8.3